01
Volatility moments
Sudden shifts, high emotion, maximum attention.
Advertise With Us
The most valuablemoments in sportsare now for sale.
InPlay gives brands access to one of the most sport-adjacent advertising environments available: a platform where fans are not just watching games, but actively reacting, trading, competing, and engaging around every moment.
This is not passive sports media. This is live intent, live attention, and live participation.
Why advertisers should care
InPlay sits where
sports, trading and media collide.
InPlay creates a new media layer around live sport, combining real-time performance data, market movement, trading behavior, rankings, leaderboards, and competition mechanics.
For advertisers, this creates a powerful new context: moments when users are highly engaged, emotionally invested, and actively making decisions.
What brands can own
Intersect with passion
at the moments that matter.
02
Live rankings
Competition-driven engagement.
03
Market surges
Moments where momentum creates opportunity.
04
Trade confirmations
High-intent user interactions.
05
Game-winning moments
Unforgettable sports moments with emotional weight.
Why this is different
Traditional advertising
sits around the game.
InPlay sits inside
the behavior.
Watching, reacting, trading, competing, sharing, returning. The platform is highly relevant for brands looking to reach:
- Sports fans
- Traders
- Students
- Fantasy players
- Prediction-market users
- Gaming audiences
- Fintech audiences
- Culture-forward sports communities
Advertise with InPlay
Reach the next generation of sports participants.
This is live intent, live attention, and live participation.
Contact Our Commercial Teamor email partnerships@inplayglobal.com